MY EXPEREINCE

Social Media Coordinator | Keys Soulcare (e.l.f. Beauty) May 2025 - Present

● Lead social media strategy and creative execution across Instagram, TikTok, YouTube, X, and Facebook, driving

9.8M+ impressions since May 2025.

● Own end-to-end content production, from concepting and scripting to on-site direction and post-production,

translating brand pillars into culturally resonant social storytelling.

● Direct and scale three core content series including Fill Your Soul, Glow Talk, and Soulful Spotlight,

with Fill Your Soul generating over 800K impressions across platforms since September 2024.

● Translate performance data into actionable insights through weekly and monthly KPI reporting using Sprout

Social, Rival IQ, and Linktree analytics.

● Partner cross-functionally with Creative, PR, Influencer, and external partners (including Roc Nation, AKW

and Viral Nation) to deliver cohesive, high-impact digital moments.

● Lead social support for giveaways, pop-ups, and live activations, owning asset development and launch strategy.

Creative Strategist & Specialist | SendYourETA Collective May 2025 - Present

● Lead creative strategy, content development, and brand storytelling for ETA’s digital and experiential campaigns, driving 337K+ impressions across social since May 2025.

● Develop creative briefs, shot lists, moodboards, and style guides for events and campaigns, ensuring consistent

visual identity and messaging across platforms.

● Build and present sponsorship decks for external brand partners, aligning ETA’s community-first storytelling

with collaborator objectives.

● Plan and execute pre-event, live, and post-event social rollouts; direct on-site production and editing for

engaging, real-time storytelling.

Brand Marketing Intern | e.l.f. Beauty (Keys Soulcare) Aug 2024 - May 2025

● Supported social and brand marketing strategy through competitive research, campaign planning, and cultural

trend analysis.

● Contributed to the early development of a community-driven street interview series that was later scaled

across brand channels.

● Supported gifting and sampling initiatives in collaboration with AK Worldwide.

Brand Marketing Intern | Tarte Cosmetics Jun 2024 - Aug 2024

● Assisted with campaign concepting, PR packaging ideation, and visual marketing development.

● Conducted market and competitive research to inform product positioning and audience targeting.

● Compiled social trend insights to support creative and marketing teams.