MY EXPERIENCE

MAR 2026 - PRESENT

Manage end-to-end creative production across monthly production cycles for 2 brands, briefing 40-60 tasks per month while maintaining 30+ active tasks simultaneously across design, copy, and freelance workstreams.
Drive creative direction across campaigns including paid social, influencer briefs, and monthly photoshoots, developing detailed content briefs, shot lists, casting input, and prop and styling boards.
Facilitate monthly Cycle Books Meeting with a 21-person cross-functional team including directors and CEO.
Built a custom Asana automation system using dynamic status views and rule-based routing to track tasks from intake through stakeholder approval, eliminating missed handoffs across the production pipeline.
Oversee freelancer lifecycle from contract setup through content brief creation in Figma, feedback routing, and multi-round revision management.‍ ‍

MAY 2025 - JAN 2026

Lead social media strategy and creative execution across Instagram, TikTok, YouTube, X, and Facebook, driving 9.8M+ impressions.
Own end-to-end content production, from concepting and scripting to on-site direction and post-production, translating brand pillars into culturally resonant social storytelling.
Direct and scale three core content series including Fill Your Soul, Glow Talk, and Soulful Spotlight, with Fill Your Soul generating over 800K impressions across platforms.
Translate performance data into actionable insights through weekly and monthly KPI reporting using Sprout Social, Rival IQ, and Linktree analytics.
Partner cross-functionally with Creative, PR, Influencer, and external partners (including Roc Nation, AKW and Viral Nation) to deliver cohesive, high-impact digital moments.
Lead social support for giveaways, pop-ups, and live activations, owning asset development and launch strategy.

MAY 2025 - PRESENT

Lead creative strategy, content development, and social execution for ETA's digital and experiential campaigns, driving 1.3M+ impressions and 571% impression growth across Instagram and TikTok since 2025
Co-wrote, cast, and co-directed a scripted event trailer produced at $15K+ production value through a barter partnership, generating 20K+ views and 869 interactions across platforms
Developed ETA's Annual Creative and Growth Strategy, including content pillars, growth campaigns, and a quarterly roadmap, presented to marketing leadership
Plan and execute full event marketing rollouts across pre, live, and post-event phases in collaboration with marketing lead, covering content capture strategy, posting cadence, and community engagement.

New York University — B.A. in Psychology, May 2025