Glow talk

A social series that brings Keys Soulcare influencers together for intimate, in-office conversations, pairing real-time product exploration with authentic dialogue around personal glow

The Brief

Create a more intimate, relationship-driven way to connect with Keys Soulcare influencers, offering deeper brand immersion than traditional PR while generating authentic, community-forward social content

The APPROACH

Hosted monthly Glow Talk sessions in the Keys Soulcare office, inviting influencers for an intimate, guided walkthrough of featured products and brand offerings
Designed the experience as an open, conversational format, allowing influencers to test products in real time while engaging in organic dialogue around ritual, care, and personal practice
Developed the Glow Talk social series by capturing short-form video responses to the prompt “How do you keep your glow?” layered with natural B-roll of influencers interacting with products during the session
Structured the content to spotlight familiar faces within the community, encouraging influencer participation in comments and reposts to extend reach and foster genuine engagement

The OUTCOME

Generated consistent, high-performing social content rooted in authenticity rather than scripted endorsement
Deepened influencer relationships through in-person connection and meaningful brand immersion