SOULFUL SPOTLIGHT

a long-form storytelling series that centers community voices, pairing intimate interviews with documentary-style footage from each subject’s real world.

The Brief

Create a long-form storytelling series that spotlights individuals rooted in community, purpose, and self-connection, aligning with Keys Soulcare’s mission to highlight real people living the brand’s values beyond product.

The APPROACH

  • Ideated episode themes tailored to each featured individual, grounding every spotlight in their lived experience, craft, and relationship to self-care.

  • Led outreach and talent coordination, identifying and securing community leaders, founders, and creatives whose stories aligned with the series vision.

  • Developed detailed shot lists and narrative direction, designed to capture each subject within their natural environment for an authentic, lived-in feel.

  • Partnered closely with CASE Agency throughout production to ensure visual storytelling, pacing, and tone stayed true to the series intent.

  • Structured each episode to blend sit-down interview audio with observational footage, allowing viewers to hear the story while seeing the subject in motion within their world.

The OUTCOME

  • Expanded Keys Soulcare’s long-form storytelling presence, supporting growth on YouTube while extending reach through short-form cutdowns across social platforms.

  • Deepened community connection by spotlighting individuals doing meaningful work across movement, wellness, and cultural spaces.