THREE & THRIVING: KEYS TO GIRLHOOD

Keys Soulcare x GirlsWhoMeet Anniversary Soirée

The Brief

Celebrate community, girlhood, and sisterhood through an intimate NYC anniversary event, while integrating Keys Soulcare across touchpoints in a way that felt natural, elevated, and emotionally resonant.

The APPROACH

  • Integrated Keys Soulcare into the event experience through thoughtfully designed activation moments, including product-led stations tied to themes of body care, intuition, and self-reflection.

  • Extended Fill Your Soul into the event by capturing mini mic interviews asking guests, “What does girlhood mean to you?” bringing the brand’s community storytelling into an IRL setting.

  • Concepted a continuous carousel format that unfolded as one long visual narrative, collaging imagery from across the night to mirror the feeling of connection and collective experience.

  • Captured photo and video throughout the event, focusing on candid moments of laughter, movement, and togetherness, while highlighting invited influencers and community members organically within the content.

The OUTCOME

  • Translated an in-person community moment into shareable social content rooted in emotion, reflection, and visual storytelling.

  • Reinforced Keys Soulcare’s role as a brand that shows up in spaces of connection, ritual, and modern girlhood.