MY BODY IS SACRED 

Support the launch of Keys Soulcare Body Lotion through storytelling that reframes body care as reverence, highlighting movement, self-praise, and emotional connection to the body.

The Brief

Support the launch of Keys Soulcare Body Lotion through storytelling that reframes body care as reverence, highlighting movement, self-praise, and emotional connection to the body.

The APPROACH

  • Collaborated with CASE Agency to bring two brand-aligned video concepts to life, taking on a hands-on role in directing, filming, talent sourcing, and visual execution.

  • Extended the campaign through long-form storytelling with a Soulful Spotlight feature on Harlem Dance Theatre ballerina Alexandra Hutchinson, exploring what “my body is sacred” means through movement, discipline, and self-praise.

  • Supported a Mirror Work–inspired video inviting participants to reflect on their bodies through the prompt “If you could write a love letter to it, what would you say?”

  • Helped shape on-the-ground production decisions including framing, angles, and casting to ensure each piece felt authentic to Keys Soulcare’s voice.

The OUTCOME

  • Drove strong engagement in support of the Body Lotion launch.

  • Reinforced Keys Soulcare’s positioning of body care as ritual, respect, and wellness beyond skincare.