FILL YOUR SOUL SERIES

Social-first interview series exploring love, life, and personal growth through intimate, unscripted conversations.

The Brief

Create a social-first interview series that explores love, life, and personal growth through intimate, unscripted conversations, while building genuine community connection and cultural relevance in NYC.

The APPROACH

  • Concepted and launched the series from idea to execution, owning creative direction and production end to end

  • Filmed, directed, and edited all content in real-world NYC environments to preserve an authentic, human feel

  • Led interview execution with a focus on comfort, vulnerability, and natural conversation

  • Evolved the format from park interviews into a community-driven series embedded within cultural spaces

  • Managed outreach and partnerships with local businesses and cultural hubs to expand the series’ reach and context

The OUTCOME

  • Generated 800K+ impressions across platforms since launch

  • Scaled from a passion project into a recurring, fully produced content series

  • Featured community spaces including Adanne’s Bookshop (Bed-Stuy), Cocina Consuelo (Sugar Hill), and Plant Corner (Central Harlem)