The  Drew  Barrymore  Show

Keys Soulcare x The Drew Barrymore Social Rollout

The Brief

  • Alicia Keys, founder of Keys Soulcare, was set to appear on The Drew Barrymore Show

  • The goal was to create a social rollout that built anticipation, captured the moment live, and extended the conversation post-air in a way that felt aligned with the show’s core themes of connection and community

The APPROACH

  • Led a pre-, during-, and post-social rollout strategy to support Alicia Keys’ appearance on The Drew Barrymore Show across platforms

  • Developed two teaser moments ahead of the episode, including a TikTok-friendly trend video and a show clip revealing how Alicia’s stage name came to be

  • Captured video and photo content on set during the taping, focusing on authentic moments between Alicia and Drew that reflected the show’s emphasis on connection and community

  • Structured the live-day rollout around three core segment themes, publishing each as a standalone post, and extended the moment post-air with a behind-the-scenes glam video tied back to Keys Soulcare

The OUTCOME

  • The full social rollout generated 4.06M impressions across platforms, successfully extending the impact of the TV appearance while reinforcing Keys Soulcare’s values of connection, intention, and authenticity