SO YOU THINK YOU’RE A CREATIVE?

A social rollout built to drive awareness and attendance for SendYourETA Collective's first Black History Month panel event.

The Brief

Create a post-event social rollout that drove continued awareness of the Black History Month panel, showcased the panelists through short-form clips, and positioned attendees as the faces of the ETA community.

The approach

  • Briefed the videographer on the specific shots and angles needed for capture during the event

  • Reviewed the full panel recording and curated the strongest clip selections based on what would resonate with ETA's audience of young NYC creatives, then edited those clips for social

  • Photographed the event firsthand, capturing crowd shots, individual portraits, and group moments to tell the full story of the night

The OUTCOME

  • The rollout generated 43.5K views across socials, reinforced ETA as a voice for NYC creatives, and put a real face to the community by centering the people who showed up.