SO YOU THINK YOU’RE A CREATIVE?

A short film exploring what it means to be a creative, told through the banter and tension of a friend group put to the test. Written and directed for SendYourETA Collective.

The Brief

Promote SendYourETA Collective's Black History Month panel in a way that was scroll-stopping, cinematic, and true to the community's creative identity, going beyond a standard event graphic.

The approach

  • Concepted and wrote a scripted short film as the event trailer, a format ETA had never used before, built around a single question: what does it mean to be a creative?

  • Sourced and secured the videographer and cast of actors independently through direct outreach

  • Directed the full shoot on the day, guiding actors through each scene, providing real-time feedback, and collaborating closely with the videographer to execute the vision

The OUTCOME

  • The trailer generated 21K organic views across socials and marked the first scripted production in SendYourETA Collective's history, setting a new creative standard for how the collective shows up online.